Autor: Cristian Saracco

Allegro 234 shared with UCA alumni and entrepreneurs a strategic view on growth, brand, expansion and conscious business transformation

Ambidextrous strategy and branding: how to change without losing identity, relevance, or sustainable value.

Trust and brand: how to turn principles, decisions and behaviours into credibility and sustainable value.

Hybrid experiences and branding: how to turn physical and digital channels into coherent, valuable relationships