We unlock the potential
of people, businesses and brands
to drive meaningful growth
and create positive change
Challenge what limits your business
We shape and transform your brand so it remains commercially relevant, culturally aware and ready for an evolving digital world.
From strategy and creative thinking to design, activation and embedded executive support, we work alongside you to turn decisions into practical progress.
Our Values
We speak clearly and act decisively
- We speak informally, in plain language
- We deal with facts and truths
- We challenge your thoughts to create something that’s truly your own
- We know how to say sorry
We are attentive to your needs
- We love what we do
- We are driven to achieve the best plausible results
- We encourage dialogue and collaboration
- We make things happen
We are concretely committed
- We recognize that new value is created beyond your market frontiers
- We work in tandem with you and your clients to get fresh perspectives, create compelling concepts and generate positive change
We are socially sustainable
- We are willing to promote a positive economic, social and environmental impact
- We do things with a conscience and hope that this is the result of collaboration with all those with whom we interact
How We Work
In addition, AIR by Allegro 234, our suite of Artificial Intelligence Resources, deepens insight and strengthens the expert judgement behind every decision.
Senior Involvement
Senior involvement means that our partners work directly with our clients throughout the engagement, from framing the challenge to shaping the final decisions.
This allows us to look beyond the brief, understand the wider business context, challenge assumptions and help clients make sharper, more coherent choices, with fewer handovers and less dilution.
Hands-On Execution
Hands-On execution means that strategy and implementation are part of the same process. We stay involved as decisions become priorities, brand expressions, experiences, behaviours and practical action.
Depending on the challenge, this may include activation, creative development, internal alignment, governance, co-creation or embedded executive support, all aimed at turning strategic intent into tangible progress.
Meet our People
Roberta Larocca
Roberta is a founding partner of Allegro 234 and a business leader with more than 25 years of experience across different organisations, markets and stages of transformation. Her work combines business development, organisational growth and the ability to turn strategic intent into practical progress.
She brings a distinctly human and entrepreneurial perspective, helping businesses connect people, brands and experiences in ways that create value and strengthen long-term relevance. Roberta also champions collaborative models and the belief that companies become worth admiring through the consistency of their decisions and actions.
Cristián Saracco
Cristián is a founding partner of Allegro 234 and a senior international adviser in business and branding strategy. For more than three decades, he has helped companies grow, transform and navigate disruption by connecting enterprise principles, business ambitions and brand strategy.
His work spans corporate and brand strategy, positioning, architecture, customer experience and implementation across Europe, the Americas and other international markets. Cristián is also a member of the Medinge Group and develops the ideas of ambidextrous strategy, brands with a conscience and branding as a business operating system.
Company Partners
They are a trusted group of experienced specialists who extend its strategic and creative capabilities according to each project. Sebastián Gersbach contributes digital architecture and web development expertise; Silvina Bernachia and her team bring extensive experience in brand identity and design, particularly in consumer markets; Julio Ferro adds senior brand design and creative direction; and Russell James brings international expertise in strategic design and translating brand strategy into distinctive execution.
This flexible model allows Allegro 234 to assemble the right senior capabilities around each challenge while remaining close, agile and accountable. Clients gain the breadth of a wider multidisciplinary team without the layers, handovers and ceremonial fog that often come with a larger consultancy.
The Flow Collective
Allegro 234 is a founding member of The Flow Collective, an international group of highly experienced brand and strategy thinkers and doers who believe in brands with purpose and conscience. Its members bring perspectives shaped across continents, sectors and some of the world’s most demanding business and branding challenges.
The Collective includes Annette Rosencreutz, Sandra Horlings, Christof Zürn, Simon Paterson, Giuseppe Cavallo, and Peter Fischer Brown. All are also members of the Medinge Group.