Autor: Cristian Saracco

«… Leaden, dense and static clouds covered the sky producing a time confusion and diverted us from the moment to make us feel like in a limbo where time stands…

It is so important, a t the end of the month, to pay salaries, expenses … no doubt about it … That if we do not sold this doesn’t happen,…

A month ago, two TV Channels in Spain launched a campaign in»defense of the branded products»… We are hearing slogans like  «We believe in brands» and/or «Do not stay white»……

Last week I was in a conference at IE University where I participated in a round table discussion about online communities, actually about building a compelling brand experience in university…

At some point in history we lost our way … Today, some people insist that we have found it… Did they say that seriously? do they believe in waht they…

  In recent times, whether by things I’ve read, conversations I have had or ideas that I actually have, the theme of identity and image come back again and again.…

Branding in organizations of art is a process that creates value for its public, artists, financers and employees.

Create and maintain a relevant brand experience makes the difference The companies face a world that, day by day is becoming more complex and paradigmatic. The range of products and…

Listening «This house is empty now» by Burt Bacharach, sung by Elvis Costello I began to think that this is a good example of postmodernism … You have modernity given…

From the standpoint of branding, pay attention to the power of words … As for the video, it has no waste.