Categoría: Branding

Last week I was in a conference at IE University where I participated in a round table discussion about online communities, actually about building a compelling brand experience in university…

At some point in history we lost our way … Today, some people insist that we have found it… Did they say that seriously? do they believe in waht they…

  In recent times, whether by things I’ve read, conversations I have had or ideas that I actually have, the theme of identity and image come back again and again.…

Create and maintain a relevant brand experience makes the difference The companies face a world that, day by day is becoming more complex and paradigmatic. The range of products and…

I begin with a phrase that Bill Clinton said in a debate to George Bush … «It’s the economy, stupid!»And so it seems … Since the’90s, the brand valuation was…

I’ve returned from my vacation, back to what I usually do … and I say usual and not common … I use to do something I love, which rises each…

As it was written in the 2008 Trend Report, one of the main observed trend shows that there is almost no brand left out there that has not seen its…

This video, comming from commoncraft, focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say… This…

Taisin, a Japanese company, has introduced that creates ice spheres. The issue is that they discovered that spheres of ice are preferred by serious on the rocks drinkers because the…

As we can read in TrendWatching, over the past few years, we have moved from eco-ugly (ugly, over-priced, low performance alternatives to shiny ‘traditional sphere’ products and services) to eco-chic…