Etiqueta: branding

Purpose is the raison d'être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.

It is key that the brand supports and synthesises the development of the business transformation process

How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.

How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?

Allegro 234 & IPMark. New space providing a practical vision on purpose as a lever for sustainable growth and transformation

This 50 second film is about transformation, growth and awareness through brands, people and experiences.

Allegro 234 is honoured to be Founding Member of The Flow Collective, a highly experienced, blue-chip brand and strategy thinkers and doers, passionate believers in brands with purpose and conscience

Allegro 234 has been chosen to join the Global Mural Consultants Network. Mural is a leading remote workshops tool.

As a strategic business platform, the brand would drive the company towards a new type of financial entity that is part its customer lives

The brands that transcend are those that achieve a dynamic balance between long and short term, rationality and creativity. Is your brand on this path?