Etiqueta: brands with a conscience

First comprehensive approach to measuring and understanding where your company and brand are on their journey to building consciousness

Strategic processes have been adjusted to respond to a new, staggeringly disruptive reality

Ukraine, Russia and Storytelling, or when in the face of manipulation, a truth will come out. Branding and Storytelling

Purpose is the raison d'être of a company, the permanent basis of its strategy. Every company has a purpose, explicit or not; however, few have a conscience.

It is key that the brand supports and synthesises the development of the business transformation process

How much is enough? This is a question that is rarely raised when discussing conventional economic, business, branding and social issues.

How about trying to understand what we can learn from the Facebook-Meta change for our day-to-day life?

Allegro 234 & IPMark. New space providing a practical vision on purpose as a lever for sustainable growth and transformation

Perhaps awareness, or being more aware, is already part of what drives companies to become more sustainable - even though we still have doubts about what it means to be…