Etiqueta: marketing

Mark Ritson and Byron Sharp arrived at Cannes as marketing’s favourite intellectual rivals, but they agreed on five essential ideas

About branding frameworks. Perhaps too much. A critique of that obsession with models that often look cleverer than they really are.

The relationship between marketing and branding is like that between tigers and lions: they are different animals, even though both are felines

Business-driven branding is the key to making marketing matter. Brand leads and marketing delivers. This is how you build a stronger business

Branding and Marketing are no longer optional or secondary functions, they are core to a company’s success

For business transformation we should think of defining a purpose, understanding the brand, and making sure the team lives it at all times

This comprehensive guide presents over 100 trends and insights, complete with examples to help you learn and consider new opportunities

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