Sustainability and Sincerity in Branding | Common Sense in Times of Woke Excess
If there’s a single word that should guide brands in their sustainability journey, it’s sincerity.
Etiqueta: Spain
Allegro 234 Introduces its Branding Artificial Intelligence Resources -AIR
Allegro 234 proudly presents its Artificial Intelligence Resources AIR for building creative business-driven brand strategies
The Controversial Dilemma between Sincerity and Wokeism
In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism
Brand Spain | Towards 2020
On Thursday 30 May, we attended a working breakfast in ESADE – Madrid, in which Carlos Espinosa de los Monteros, High Commissioner for Brand Spain, outlined his project. Are the…
The tale of the brave bears | About country brand experience
‘It was early in the morning and I was ready to departure to the Country of the Bears. Again I was going to delve into their forests which goes from…
I am with the brands
A month ago, two TV Channels in Spain launched a campaign in»defense of the branded products»… We are hearing slogans like «We believe in brands» and/or «Do not stay white»……
Social Networks & Communities
Last week I was in a conference at IE University where I participated in a round table discussion about online communities, actually about building a compelling brand experience in university…