Etiqueta: cristian saracco

The first five spontaneously suggested brands are: Apple, Coca-Cola, Google, Nespresso and Facebook.

On September 18th, I was invited to make a presentation to the future EMBA’s of the Nance College of Business, Cleveland State University. This presentation talked about the differences and…

Usually, after a few days of being on vacation (of which I’m back), my thoughts begin to wander freely again, without the normal ‘noises’ that we use to have during…

‘It was early in the morning and I was ready to departure to the Country of the Bears. Again I was going to delve into their forests which goes from…

Last month we organized an online survey asking about masstige brands. The survey was opened during two weeks. Before results We considered only 12 brands that were mentioned as masstige…

Politicians are still trying to understand the crisis, some big companies are launching innocuous campaigns, bankers are crying because they didn’t deserve this situation… Should I continue the list? Probably…

With the participation of more than 1,400 people during the months of December 2009, Allegro 234 conducted the «Coolest & Gaps Branding Survey». This survey is the first in which…

Gideon would say: «Deleuze in The Logic of Sense: It’s a strange position the one that blindly values the depth at the expense of the surface, giving to superficial the…

Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations

What I read Some days ago I was reading and article published in the McKinsey Quaterly talking about marketing. The tittle was «The consumer decision journey». Although that the article…