Etiqueta: cristian saracco

Last week I was in a conference at IE University where I participated in a round table discussion about online communities, actually about building a compelling brand experience in university…

With the participation of more than 1,000 people, during the months of October and November, Allegro 234 conducted the «Coolest & Gaps Branding Survey» This survey is the first in…

Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations

Here we are again!… Julio and myself… [C] Generally, for what it’s important to us, we opted for products and services with brands that tell us something. A story that,…

Today, in Javier Velilla’s blog, he posted this video from Hundred Monkeys which is trying to explain what Branding is… It’s quite good. Also, as Nicholas Ind said, there are…

It looks like a Canadian question» and actually, it is!… The reason why is because I’m using two great examples of Canadian ads. Both are from Molson beer, both are…

Probably, one of the most challenging situations in our «NetWorld» is that both people and companies can be traditional, modern and/or postmodern, independently of geographical boundaries. Moreover, regarding specific situations,…

Ronald Inglehart’s research began (almost) 20 years ago. In certain way, the upshot of this attitude research was that as societies grew prosperous, they were able to focus on «post-material» values.…

Identity comes before image, and is an intrinsic part of the institution. It is built on the grounds of history, traditions, and the present and desired future. Internal and external…

The first formal models used for building brands strategies were created during the industrial era and were related to productive processes. These are the most popular ones, and although they…